Thermo Fisher Scientific: This Is Beyond Cool
Start with “The Why”
Across academia, pharmaceutical, clinical and industrial applications, labs demand storage solutions to preserve samples at any temperature to advance science and healthcare. The eye-catching Spectrum content and campaign elements create an emotional connection and enduring image of the breadth of the Thermo Fisher Scientific Cold Storage ecosystem. Temperature capabilities are represented with gradients of blue and green and examples of low-temperature achievements are plotted on the abstract temperature discovery map.
At the perfect temperature, anything is possible. From Cancer to COVID to cures for unknown diseases, Cold Storage fuels innovation and drives breakthroughs. The constant? Potential. This video shifts the focus from product features to possibility-driven inspiration, while elevating the Thermo Fisher Scientific brand and its full range of Cold Storage Solutions.
Campaign Brief
Campaign Objective
Establish Thermo Fisher Scientific as the trusted partner in Cold Storage solutions, providing expert support beyond functionality—helping scientists confidently preserve samples, prevent errors, and advance breakthrough scientific research.
Key Message
Thermo Fisher Scientific offers more than just advanced Cold Storage technology— they provide a complete, expert-supported system designed to protect lab work, anticipate challenges, and ensure bolder thinking and more breakthroughs.
Target Audience
Primary: Lead Researchers, Principal Investigators, Lab Directors/Managers, and Procurement Officers
Detail-oriented and systems-driven
Focused on efficiency, precision, and preventing failures
Motivated by the security of their research, samples, and professional reputation
Secondary: Institutional decision-makers in research, healthcare, and biotech
Concerned with long-term reliability, sustainability, and ROI
Social Media
No two labs are alike. Unique application require storage solutions to meet all your specifications. The team at Thermo Fisher Scientific can guide scientists to options serving lab workflow and potential anywhere on the temperature spectrum.
Consider Assets
A key differentiator for Thermo Fisher Scientific is partnership. This self-service experience guides prospective customers in finding the best Cold Storage systems to suit their application, temperature needs and innovation workflow.
An online calculator tool compares the energy use and costs of legacy systems versus more efficient Thermo Fisher Scientific Cold Storage. A user-friendly visual display of the results makes the savings easy to evaluate and share with peers.
Amplifying the Thermo Fisher Scientific dedication to supporting the full spectrum of Cold Storage needs, Podcast guest scientists from academia and industry will present points of view, insights and approaches from all sides of the spectrum.
Welcome Kit
The kit celebrates the implementation and delivers a warm welcome to new Cold Storage systems. Beyond surprise and delight, branded gifts serve to underscore the collaborative, service-oriented partnership with experts and innovators who stand behind their lab solutions today and tomorrow.
