AMD: Human Ingenuity Meets Compute Power
It was time to re-launch the AMD Brand – and tell the success stories when human ingenuity meets compute power. We gave it a sleek, premium feel and established a leadership TOV with ‘Together We Advance’. No longer just a challenger brand, we crafted content and creative to give depth and dimension to AI, Data Center and the Commercial Market and celebrated the brand’s mission to solve the world’s most important challenges.
Start With ‘The Why?’
The world's most ambitious workforce deserves the world's most advanced processors. The compute power to accelerate productivity, enhance security and support collaboration. The continuous camera move reinforces ‘the Together We Advance’ Brand Strategy and the three business vignettes were carefully crafted and vetted to focus on the AMD business audience.
AMD is advancing high-performance computing and enhancing the laptop experience with the sleekest, thin and light designs. Concept and Design Direction creates a ‘Premium Perception’ of consumer laptops powered by AMD Processors. Oh, make sure to ask me about my experience on-set using a Bolt Motion Control Camera.
