Purina: Putting Pet-Friendly On The Map
When the brand purpose is, ‘Life is Better Together’, you need to think bigger and go off-leash. We worked with Purina to change the conversation about pet nutrition. We elevated a product brand, identified a new kind of pet-partner and created a movement. We utilized the power of online communities, the emerging mobile innovation and Google Maps to help establish Pet-Friendly as a way of life and a better way to go.
Start With ‘The Why?’
Working the emerging online community and UGC angle, partnering with a nascent GOOGLE Maps and pushing for the release of a Mobile App had us learning all sorts of new tricks with the LB Dev Team and Purina execs .
