Assessments are boring, late-funnel lead-gen tools that feel like a chore. This is so much smarter. In a hands-on digital experience during the annual Dreamforce conference, we introduced AI-Driven capabilities and linked them to specific offerings. The total experience and shareable readout allowed us to understand our audience and let them rethink what type of Salesforce user they could ideally be.

Start With ‘The Why?’