SanDisk: We Are All Storytellers
Meet the next generation of storytellers. But they don’t write, they publish. They tell their story in the photos, videos, and playlists they share. SanDisk wanted to connect with them and give them the confidence that comes from using the memory brand trusted by professional storytellers all over the world. The big idea celebrated our global audience and pushed them to capture, share, preserve and ultimately tell life’s stories from memory.
Start With ‘The Why?’
We created a Paid-Owned-Earned strategy to help SanDisk differentiate its brand and drive preference for its memory cards among hyper-connected millennials. The omni-channel brand campaign solicited and curated images through an engaging digital experience, ultimately leading to the microsite: stories.sandisk.com. To drive engagement, stimulate conversation and sales, the Telling Life’s Stories idea was amplified through custom third-party content partners and promoted social posts.
When it comes to capturing your life, you can’t afford to miss a moment or lose a memory. You want to be able to share and relive your Travel Story again and again. Because sometimes the memory you hold onto is as powerful as the experience itself. From seeing new places - to a new way of seeing things, those with places to go, can always trust SanDisk Flash Memory to be their travel companion.
The Telling Life’s Stories From Memory program launched in 2013. The Idea Area was still live and a key part of the SanDisk Product community and conversation until well after the company was acquired by Western Digital for $19 Billion.
