IBM: The AI Powered Insurance Platform
The ‘Insurer’ audience was unaware of the IBM Insurance Platform. Our films were more than just an intro for the emerging business unit. They were an authentic and emotionally resonant way to change the industry perspective on how the benefits of platform technology - cloud, cognitive and AI improves the experience for the ‘insured’ customer. The films highlight the true returns on innovation - and of course the customer satisfaction to boost their bottom line.
Start With ‘The Why?’
A series of stories to demonstrate how IBM Insurance Platform technology helps insurers improve business by leveraging what matters to their customers. A small business can now offer a new benefits package; a diabetic cyclist stays connected and earns reward points; a congregation can finally put a price on insuring a historic local church they see as priceless.
